Hydrä is a haircare brand committed to providing sulfate-free shampoos that gently cleanse while maintaining natural oils. Their mission is to create products that nourish the hair, ensuring hydration and shine without harmful chemicals. Hydrä’s shampoo is formulated for all hair types, focusing on being eco-friendly, sustainable, and cruelty-free. They aim to become a trusted choice for conscious consumers who prioritize clean beauty and hair health. The brand personality is modern, clean, and approachable, blending nature-inspired ingredients with cutting-edge formulations.

Brand identity, Logo design, Typography & Illustration design.

(fictional brief via @modernbriefs)